Today's PStUM: (neighborhood followed by cardinal direction)

There is an irritating trend among city planning these days in which the appellation of relative cardinal direction for a municipality follows the parent place name instead of preceding it. What the hell is wrong with (for example) ‘North Squirrel Hill?’ This is the way cities have been named for decades if not centuries, ‘Squirrel Hill North’ suggests the creeping hand of modernity and corporate branding for long-existent neighborhoods. Squirrel Hill North is not a new housing project, it is a neighborhood where real people live.  Talk like normal fucking human beings- It's called North Squirrel Hill.